We partnered with Bend Brewing Co.—Bend’s second-oldest brewery, founded in 1995—to overhaul their branding and packaging and bring new life to a true local staple. With their original look feeling dated and getting lost on crowded shelves, we rebuilt the entire system with cleaner design, stronger structure, and a visual voice that finally matches the quality and history behind the beer. BBC has been part of Bend’s brewing story for nearly three decades, and our goal was to create packaging that honors that legacy while giving the brand the presence it deserves in today’s craft landscape.

Beyond the rebrand, we’ve continued to design a full range of apparel that celebrates both the brewery’s heritage and the identity of Bend itself. As a Bend-based studio, Wilde & Co. brings a local perspective to the work—pulling from the culture, outdoor roots, and creative community that make this place special. The result is merch that feels at home here: wearable, modern, and unmistakably tied to Bend Brewing Co.’s history in the heart of town.