We partnered with Bend Brewing Co.—Bend’s second-oldest brewery, founded in 1995—to overhaul their dated branding and packaging and give the brewery a stronger, more modern presence. Their look wasn’t standing out anymore, so we rebuilt the visual system from the ground up with cleaner design, tighter structure, and packaging that finally reflects the quality of the beer inside. Alongside the rebrand, we continue to design a wide range of apparel for BBCO, creating merch that feels fresh, wearable, and aligned with the brewery’s updated identity.